Maintaining the right balance between being professional and being yourself on social media can be tricky
Social media today is, more than just about tweeting to your favorite celebrities or sharing photos from your high school or college days. In fact, it’s an important and powerful tool to promote yourself and make yourself look more appealing to potential job recruiters and employers. This means that one must be doubly careful about their activities on social media and ensure that they don’t post any offensive content that can jeopardize their chances of being hired.
Nearly 92 percent companies globally use social media platforms like Facebook, Twitter, and LinkedIn to look for and screen candidates. Hiring managers look at a candidate’s social media profiles to get a better picture of their actual personality and to look more closely at them beyond what their resume suggests.
Social media profiles of candidates also help employers accurately assess if they will be the right fit for the company culture. Sometimes, the candidates, fearing that recruiters may find some harmful or embarrassing content on their social media, delete their account or online persona. However, this approach may not be a sound one, as it also makes them invisible to employers. Here’s an important figure to consider.
57% recruiters who were interviewed as part of a recent survey said that they would not hire a candidate with no social media presence. They are also less likely to call someone for an interview if they can’t find them online.
Moreover, if you’re a regular user of social media platforms, there are a few dos and don’ts that you must take care to follow if you want recruiters to take you seriously and make sure that your skills and good qualities are not overshadowed by questionable social media activity.
The implications of posting such content could be extremely unfavorable for job seekers. In the worst possible case, you will not only gain a bad reputation among potential employers but also lose your current job depending on the severity of the issue. The number of people getting fired due to the misuse of social media is rising constantly. So, one must understand that while they are comfortable sharing intimate or seemingly embarrassing details of their personal lives on social media, employers take a very dim view of such behavior from their prospective or current employees.
“Think twice about what you say and to whom you say it on social media. Analyze your behavior online from an employer’s point of view and ask yourself this question: Will I hire this person? If the answer is no, then it may be time to reconsider your activity on social media before it ends up costing you a job.”
For a job seeker, his/her social media profile plays the role of a branding tool, wherein it’s not just their personality, but also their skills that must be packaged well enough to draw the attention of recruiters. Maintaining the right balance between being professional and being yourself on social media can be tricky.
But keeping it professional doesn’t mean that one must dilute their personality and stop being their authentic self. Rather, job seekers should utilize each social media platform for its strengths and position themselves in a manner that appeals to employers who want a skilled person to fill a gap in the organisation; while at the same time, allows them to see that the candidate is someone who will fit in well with the rest of the team.
Even after they may have found a job, professionals must make sure that they don’t post any offensive or derogatory content, as many employers regularly check what their current employees are writing or sharing on social media. You may have heard from a friend or an acquaintance about someone in their organization being fired, or disciplined, for some objectionable social media activity. The above guidelines then will keep you from making any similar mistakes.
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