AI-Enhanced Marketing is transforming the sector, creating opportunities and reshaping the talent pool. AI takes Marketing beyond simple predictions, employing complex algorithms to uncover patterns and correlations in collected data. This new way of using AI technology is the key to uncovering customer needs and optimising marketing efforts for better engagement.
This blog post is a collaboration between Growth-nomics and Advance Career. Our partner is a growth marketing agency that specialises in Performance Marketing & SEO. In this article, we would like to discuss the transformation of marketing and the new job positions it has created.
This powerful combination of big data and AI has created a revolution in how businesses predict market trends, understand consumer behaviour and create strategies more effectively.
Big data makes possible the collection and analysis of large volumes of data. Through big data analysis using AI technology marketers can understand data they couldn’t before. It has become a vital skill for every marketer, as well as a requirement to stay ahead of the trends and be able to predict what their target audience is expecting from them.
AI is the game changer for providing personalised marketing to consumers. The algorithms acquire more data, the system “learns,” AI is getting trained and improved as the data set grows. It searches through data to provide the most relevant information to each user, using natural language processing, natural language understanding, and natural language generation.
The significant impact of AI is due to its advantage in processing information faster and in scale. With good prompting, AI can know which story to tell and which abilities and emotions to use through every touchpoint of the customer journey. Finally, marketers have the automation tools to free their time and let them focus on strategy and be more creative in their work.
Growth-nomics’ annual marketing report shows AI as one of the most significant changes of our era that will impact the way marketing is being done in the future.
Many people are afraid that AI will make some job positions extinct in the future, but history proves that new technologies open many possibilities for employment. More specifically the change is already happening, as AI is reshaping the marketing industry. According to the State of AI survey by Hubspot, 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools.
That is what makes us sure that AI will open many doors for new candidates trying to find a job position in this industry.
The job positions:
As we mentioned earlier AI must be trained to learn, improve, and in this way, it will be an asset to any marketing strategy. This is the reason, when first acquiring the technology many companies are looking to hire someone to train the AI.
These individuals will be valuable in testing the technology, analysing and evaluating the technology responses to prompts. Accuracy is also another issue these professionals need to oversee.
Companies and brands are hiring writers to work on projects involving leveraging AI tools. AI Copywriters are also expected to stay up-to-date on AI best practices in copywriting, and leverage programs like ChatGPT for research and content generation. They should use AI tools for content enhancement and relevance. The responsibilities also involved leveraging AI-driven content analysis to optimise on-page elements, such as titles, and meta descriptions.
As we previously mentioned, AI has created the ability to personalise the content each customer receives, making it more relevant to them. This position focuses on tailoring marketing efforts to individual preferences and behaviours, enhancing customer engagement and satisfaction.
These experts are working on segmentation, content generation, user journey mapping and real-time personalisation. Apart from that they are A/B testing, working on various marketing channels to analyse the performance of every tool and improve the effectiveness.
AI digital marketers are experts able to work with multiple marketing channels but are also able to use AI tools, and algorithms and implement them in their strategy. These experts will leverage data, AI, and marketing automation to drive growth.
Companies even look for specific marketers, for example, and AI SEO Specialists. These experts are responsible for implementing AI algorithms to analyse search engine algorithms and identify patterns that influence search rankings. Some other of their tasks is to use AI tools to conduct advanced keyword research and identify long-tail keywords that align with user intent. This role remains essential in navigating the dynamic landscape of online visibility and ensuring that businesses stay at the forefront of digital discoverability.
Moreover, AI digital marketers are doing similar tasks to what normal digital marketing professionals are doing, the only difference is that they apply AI tools and automation tools for their strategies.
A Predictive Analyst is a data-driven professional who leverages statistical models and machine learning algorithms to forecast future trends and outcomes. By analysing historical data, these experts identify patterns, correlations, and predictive indicators, providing valuable insights for informed decision-making.
In the marketing industry, Predictive Analysts play a crucial role in optimising campaigns, segmentation, targeting audiences and forecasting market trends. They utilise advanced statistical techniques to create predictive models that help businesses anticipate customer behaviour and sales patterns.
Focusing on data accuracy and relevance, Predictive Analysts contribute to more effective resource allocation, enabling companies to stay ahead of the competition.
This role requires a strong foundation in statistics, data analysis, and programming, as well as a keen understanding of the specific industry domain in which predictions are being made.
Many job positions are flourishing because of AI, some of which we did not mention previously such as AI Ethicist and AI Chatbot Developer. However, the main point is that the industry is reshaping and quickly we see AI technology involving making new steps every day.