HR Can Empower Employees And Cultivate Loyalty With Career Advocacy

HR Can Empower Employees And Cultivate Loyalty With Career Advocacy
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In today’s dynamic job market, the role of HR leaders has undergone a profound transformation. No longer confined to managing benefits, training and compliance issues, these professionals have emerged as pivotal change agents who can drive organizational and employee success.

As businesses increasingly recognize that their most valuable assets are their employees, the need for internal career advocates has become clear. By championing the professional growth and development of employees, HR leaders not only enhance employee performance and job satisfaction but also lay the groundwork for long-term organizational success.

Here are three strategies that HR teams can use to engage in career advocacy.

Εstablish A Career Advocacy Mindset

Within HR departments, career advocates must always consider the bigger picture and embrace a people-first strategy that can extend throughout the organization. This means providing the right guidance and resources to help employees achieve their individual career goals within, and even beyond, the organization.

Different from mentors, HR career advocates act as a sounding board for employees, offering assistance with identifying strengths and areas for improvement, or even helping employees navigate and recover from failure. Career advocates also counsel managers and supervisors so they can better encourage and promote their teams’ career trajectories and advancement.

Throughout my career, I’ve seen firsthand how advocacy through coaching can help guide new employees, particularly those in leadership roles. For example, asking the right questions can provide a new perspective on employees’ vision so they can chart a successful course while assimilating to their new organization. Shifting HR teams’ mindset toward career advocacy and coaching can be a strategic way to align employees with an organization or inspire a new path forward.

Drive Retention Through Professional Development

The linear career trajectory is becoming less common. In the healthcare industry particularly, I’ve seen individuals who are overwhelmed by the number of career paths available to them. They’re often required to adapt to new challenges, and they may need to be open to unexpected requirements to succeed. Across industries, expectations and attitudes around work are also changing. Company purpose, flexible and remote working options, work-life balance and career development opportunities are taking center stage for individuals as they consider potential employers.

Therefore, HR career advocates can play a critical role in ensuring employees feel an organization is invested in their individual career journeys, including the big or small pivots that may occur along the way. According to LinkedIn’s 2018 Workforce Learning Report, 94% of employees would stay at a company longer if it invested in their careers. This is a compelling statistic and a chance to develop the infrastructure needed to support employee development.

There are many ways companies can offer professional development opportunities. HR advocates can work with employees to build personalized career pathways or launch programs that offer tools, resources and advice to empower forward movement. Companies could also match employees with external engagement partners or offer financial support for continuing education.

Map Employee Skills To Understand And Advance Expertise

Another important component of HR career advocacy is effective employee skills mapping. Having a clear understanding of the skills, knowledge and abilities of your current workforce provides key insight and enables a more acute understanding of employees’ capabilities and growth trajectory.

This knowledge gathering can be done through employee self-assessments, performance evaluations, skills assessments and feedback from managers and colleagues. But remember that skills aren’t static. Regular updates and analysis of the data are crucial for identifying the skills and training needed to help employees move from one career stage to the next. Mapping can also be used to connect employees to available training and development programs and opportunities.

At the end of the day, we must remember and appreciate that employees are acquiring new skill sets for advancement. They’re working to gain experience and build expertise that will expand future opportunities. By supporting these efforts, an organization is more likely to retain the quality employees it invested in, serving to strengthen its overall workforce.

I encourage today’s HR leaders to reflect not only on the why and purpose behind career advocacy but also on the how. At every organization, a different strategy is required, but the foundational elements of shifting the mindset, prioritizing professional development and mapping employee skills remain constant. How will you step into your critical role as an HR career advocate to drive the change your organization and workforce needs? By taking on this challenge, you can foster a committed, engaged workforce and ultimately position your organization as a preferred employer in an increasingly competitive talent market.

Source:

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    Jan 5, 2018
    7 Ways Modest Leadership…

    7 Ways Modest Leadership Increases Team Success When we imagine the traits of successful leaders, whether they are managers, high level executives, CEO's or owners..

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    Dec 29, 2017
    Grateful Workplaces and Engaged…

    Grateful Workplaces and Engaged Employees All leaders need to ask themselves why happy and engaged employees are worth their weight in gold. If you’re a..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/12/hr-department-236x168.jpg
    Dec 8, 2017
    HR in 2022

    What's HR going to be in 2022? A Study sheds some light... A recent study shows us a glimpse of what HR might look like..

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    Dec 1, 2017
    Appreciating your employees

    How to Avoid the No. 1 Reason People Leave Their Jobs William James, the father of psychology, stated that the most fundamental psychological need is..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/11/employee-meeting-236x168.jpg
    Nov 24, 2017
    HR Function in 2024

    Will You Be Leading an HR Function in 2024? Here are five things to look at to examine and determine if you’ve got what it..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/11/business-men-meeting-236x168.png
    Nov 17, 2017
    Employee Appraisals

    Importance of Effective Employee Appraisals The performance appraisal may be one of the few times during the year where an employee and the reviewer, typically..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/11/happy-colleagues-giving-five-236x168.jpg
    Nov 10, 2017
    Your Impact at Work!

    What Is Your Impact? We keep throwing this word around called "impact." Do you know what your impact is and how would you define, discover,..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/10/Puzzled-employees-discussing-236x168.jpg
    Oct 20, 2017
    Employees don’t see link…

    Employees don't see link between pay and performance Employers gave themselves only mediocre ratings on pay programme effectiveness. Employees are struggling to see the link..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/10/smiling-businessteam-236x168.jpg
    Oct 13, 2017
    Working for small companies

    Why You Should Consider Working For A Small Company Eighty-four percent of small-business employees are happy in their current job, according to the 2017 Aflac..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/09/Office-people-workplace-236x168.jpg
    Sep 22, 2017
    Workplaces still hamper productivity

    Workplaces still hamper productivity Noise, lack of privacy and space are some of the factors causing the greatest dissatisfaction among office workers Nearly half of..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/09/man-carries-box-236x168.png
    Sep 15, 2017
    Lost your Job?

    Nine Things You Should and Shouldn't Do If You Lose Your Job Most of us wouldn’t think to associate the words "joblessness" and "fun," but..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/08/workplace-wellness-236x168.jpg
    Aug 25, 2017
    Top 10 Benefits Of…

    Top 10 Benefits Of A Workplace Wellness Program When Google opened up in the 90s it took a unique approach to employee satisfaction. In an..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/08/business-executives-having-meal-236x168.jpg
    Aug 10, 2017
    Friends and Career

    Being Too Busy for Friends Won’t Help Your Career Friendship matters. Everything we do to succeed in our careers is improved when we’re supported by..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/08/businesswomen-reviewing-results_1098-1682-236x168.jpg
    Aug 4, 2017
    Is it time to…

    The Best Ways to Reward Employees. Having an effective reward program in place can help solve many of your HR issues. Every company needs a..

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  • https://www.advancecareer.com.cy/wp-content/uploads/2017/07/woman-pointing-236x168.png
    Jul 21, 2017
    People don’t take HR…

    People Don’t Take HR Seriously; Here’s Why That’s Dangerous Legacy beliefs like being the bad guy and a lack of strategic vision isolates HR, and..

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