Marketing Manager (Events Organization) – Limassol

  • Career Level Manager
  • Experience 3 Years
  • Industry Other
  • Qualification Bachelor Degree
Job Description

Advance Career, on behalf of our client, a leading International Events Company, is seeking to recruit a Marketing Manager;

Responsibilities:
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Build integrated marketing plans for events hosted by UF and execute
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds with a focus on ROI
Oversee and approve marketing material, from website banners to hard copy brochures
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Launch and optimize various PPC campaigns
Write attractive and concise copy for adverts
Media Partnership management

Qualifications:
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel) Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts

Benefits:
An attractive remuneration package will be offered to the successful candidate.