Head of Automation & Conversion Rate Optimization (Forex) – Limassol

  • Career Level Head of Department
  • Experience 3 Years
  • Industry Forex
  • Qualification Bachelor Degree
Job Description

Advance Career Ltd, on behalf of our client, a well established Forex company in Limassol, is seeking to recruit a Head of Automation & Conversion Rate Optimization;

Responsibilities:
We are seeking an experienced online marketeer with specialization in conversion optimization to develop and further improve the digital client communication.
Design, implement, and test marketing automation workflows associated with demand
generation and sales
Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency,
and scalability
Email marketing campaign planning, execution, and reporting
Responsible for Conversion Rate Optimisation (CRO) strategies aimed at boosting ROI
In charge of onboarding funnels analysis of both web and mobile, competition analysis, conversion optimization, spilt testing, email marketing, push notification etc.
Improve and develop our digital communication with new and existing clients
Report Key Performance Indicators and provide direction to optimize and scale marketing
funnels
Undertake other marketing related activities as assigned by the CMO when needed

Qualifications:
Marketing automation and email marketing specialist who loves systems thinking, lead generation funnels, and marketing performance analysis
Hands-on experience working with online sales funnels, lead generation/subscriptions/e-commerce and digital advertising
Design and implement successful digital marketing campaigns (funnels and journeys)
Proficiency in email marketing and marketing automation technologies and best practices
Highly analytical and able to derive meaning from data through A/B testing and email optimization
Experience in utilizing analytics tools to analyse online marketing campaigns in order to improve ROI
Strong understanding of how all current digital marketing channels function
Highly proficient in real-time marketing automation platforms
Positive attitude and flexibility
Excellent written and communication skills

Benefits:
An attractive remuneration package will be offered to the successful candidate.