Email Marketing Coordinator (Online Gaming) – Limassol

Full Time
  • Career Level Officer
  • Industry Online Gaming
  • Qualification Bachelor Degree
Job Description

Advance Career Ltd, on behalf of our client a leading Online Gaming organization is seeking to recruit an expert Email Marketing Coordinator in Limassol;

Responsibilities:
Develop and track email campaigns to ultimately increase our business’ email marketing success.
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.) and database parameters
Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
Optimizing templates to ensure responsive behaviour for both mobile and desktop mail clients
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Qualifications:
BA/BS in Marketing or related field or equivalent working experience
Previous experience with email marketing, lead nurturing, marketing automation, and web analytics.
Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
Proficiency in email marketing and marketing automation technology.
Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Excellent writer and communicator (in both the written and verbal form).
Excellent command of the English language
Knowledge of HTML and CSS for e-mail template building
A good understanding of parameters and parameterization to build and develop e-mail templates

Benefits:
An attractive remuneration package will be offered to the successful person.